The Media Economy
By:Alan B. Albarran
Published on 2016-09-01 by Routledge
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
This Book was ranked at 37 by Google Books for keyword economy.
Book ID of The Media Economy's Books is lFH0DAAAQBAJ, Book which was written byAlan B. Albarranhave ETAG "d35FV24wK8o"
Book which was published by Routledge since 2016-09-01 have ISBNs, ISBN 13 Code is 9781317502968 and ISBN 10 Code is 1317502965
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