Advertising
By:Elizabeth Rose McFall
Published on 2004 by Sage Publications Ltd

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

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Book which was published by Sage Publications Ltd since 2004 have ISBNs, ISBN 13 Code is 9780761942542 and ISBN 10 Code is 0761942548

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